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company organization

Department in charge

Department Functions and Responsibilities
Office of the Chairman
  • Implements resolutions of the Board of Directors’ meeting and oversees the Company’s operation
Office of the CEO
  • Responsible for the planning, execution, control, and management of the Company’s annual objectives and business strategies
Office of Auditing
  • Provide assistance to the Board of Directors and management department responsible for the inspection and evaluation of the design and implementation of the internal control system, measurement of operational effectiveness and efficiency, and providing timely suggestions for improvement so as to ensure the internal control system functions effectively and to assist the Board and management department in fulfilling their responsibilities
New Product Strategy Center
  • Monitor and analyze new product trend
  • Integrate and plan new product strategy
  • Development planning and tracking management of Japanese product
  • Agency distribution, omnichannel planning, and sale of network equipment
Occupational Safety and Health Office
  • Responsible for the management of occupational safety and health
Office of the CFO
  • Responsible for planning and managing financial and accounting system and objectives
Financial Division
  • Responsible for the planning and management of funding, investment, and foreign exchange
  • Responsible for various stock affairs and investor relationship maintenance
  • Risk management, corporate governance, and promotion of CSR
Accounting Division
  • Responsible for the planning and managing financial accounting, taxes, and operational accounting
Human Resource Management Division
  • Responsible for managing human resource and planning training and career development
  • Coordinate employee relationship and plan welfare affairs
Legal Affairs Division
  • Responsible for maintaining and managing patents and trademarks; investigating credit records and processing and managing legal matters
  • Ethical operation dedicated unit
General Service Department
  • Responsible for maintaining work environment and making procurement of office equipment and supplies
Construction Department
  • Responsible for management and planning of retail store renovation projects and project quality control
Information Technology and Development Division
  • Responsible for the process planning and establishment of operating system
  • Perform assessment of information security, system stability, and risk
Retail Business Division
  • Responsible for setting operating policies, operations management, planning of business activities, execution of promotional events, and performance management for all retail stores including direct stores/ retail counters at telecom offices/ Chunghwa Telecom authorized stores
  • Plan and execute marketing events and promotions
  • Establish and adjust operational policies for retail stores and reviewing the execution quality
  • Plan training of professional skills for the retail store personnel
E-Commerce Channel Business Division
  • Responsible for the strategic planning, business development, and operation management of e-commerce
  • Planning of digital marketing and business innovation development
  • Responsible for the e-commerce cash flows and logistics planning/management/reconciliation for delivery and returns by suppliers and analysis and handling of customer problems
  • Trading order of e-commerce platform/Management and operation of operating service support
Marketing Division
  • Responsible for business and overall channel marketing activity planning and coordination
  • Responsible for brand and advertising marketing event planning and coordination
Customer Service Department
  • Responsible for handling customer complaints, communicating with all units, and reporting problems
Product Division & Business Planning Office
  • Product Division: Sourcing, procurement, and sales planning for ICT, appliances, and peripherals.
  • Business Planning Office: Organizational strategy, KPI management, risk control, and process optimization.
Channel Business Division
  • Responsible for promotions of dealership system, cross industry collaboration, special projects, Chunghwa Telecom’s mobile numbers and customers development business promotion
  • Plan and execute annual marketing events and promotions
  • Establish distribution website, conduct business on the platform, plan strategies, and develop business
Customer Service Division
  • Responsible for after-sales service and management of the service centers nationwide
  • Provide after-sales service for all products and implement management of the Apple and Samsung authorized service centers
Networking System Solution Department
  • The Networking System Solution Dept. is responsible for integrating and promoting Senao’s agency and proprietary network communication products. It covers enterprise-level, consumer-grade, and IoT applications, providing end-to-end solutions from equipment selection and infrastructure planning to cloud management. The division serves distributors, system integrators (SIs), medium to large enterprises, and designated project and tender-based channels.
Logistics Department
  • Responsible for the planning and execution of warehousing, processing, logistics, and delivery of products
Sakuyo Business Div. 
  • R&D and Supply Chain Integration
  • Brand Commercialization and Sales Network Development

Management Team

Title Name Major Education and Experience
Chairman Cheng-Hsien Yu
  • Master of Management, I-Shou University
  • Chairman, Ba Gua Liao Foundation

Vice Chairman

President
Pao-Yung Lin
  • Graduated from Taichung Municipal Tung Shih Junior High School
  • Former Chairman, Senao International Co. Ltd.
Chief Financial Officer

Pei-Yu Chiang

  • • Bachelor of Accountancy, Tunghai University
    • Former Head of Accounting Division, Chunghwa Telecom International Business Group (Telecom Laboratories)
Executive Vice-President Chi-Hung Liao
  • EMBA, National Cheng Kung University
  • Former Sales Manager, Samsung Electronics Co. Ltd.
Executive Vice-President Yen-Yen Cheng
  • EMBA, National Taiwan University of Science and Technology
  • Former Executive Assistant, Office of Business Planning, Senao International Co. Ltd.
Vice President Ching-Lang Chang
  • MBA, National Taipei University
  • Former Vice President, Central Branch, Senao International Co. Ltd.
Vice President Chen-San Chou
  • Master’s in Shipping & Transportation Management, National Taiwan Ocean University
  • Former Assistant Vice-President, Southern Branch, Senao International Co. Ltd.
Vice President Tsai-Hung Yu
  • Master’s in Accounting, Soochow University
  • Former Accounting Assistant Vice-President, Senao International Co. Ltd.
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